"John Jonah Jameson, Jr.[1] is a supporting character (and sometimes an antagonist) of Spider-Man in the Marvel Comics Universe.
Jameson is usually the publisher or editor-in-chief of the Daily Bugle, a fictional New York newspaper and now serves as the mayor of New York City. Recognizable by his mustache, flattop haircut, and ever-present cigar, he carries out a smear campaign against Spider-Man that has, at least temporarily, turned much of the gullible city against the hero. He employs photojournalist Peter Parker, who, unbeknownst to Jameson, is Spider-Man's alter ego".